A DEPTH OF EXPERIENCE.
A BREADTH OF CAPABILITIES.
For 20 years, Concept has been privileged to work alongside internal marketing teams for industry leaders such as HP, SAP, CSC, Cognizant, Hitachi, VMware, Draeger Medical, Fujitsu and Hamilton Thorne.
A lot of sweat and hours has been spent over-delivering for our clients quarter after quarter. We have distilled all that experience into a business model that offers compressed turnaround time and superior production quality at unprecedented rates.
Our secret is in our focus. It’s what makes us different, and it’s what keeps our client’s coming back to us campaign after campaign. We limit our business so we can concentrate our energy on our forte: comprehensively augmenting in-house marketing teams for the big dogs of the high-tech and life sciences industries.
This potent model has allowed us to minimize efforts promoting ourselves in search of new business. Rather, we have invested our energy into deepening existing client relationships and learning how to better support their teams.
The insight gained from these strong client relationships has allowed us to evolve our business to encompass the four elusive agency traits clients are hunting for:
1. A results-oriented strategy
The hard fact is that marketing is a numbers game. When it's all said and done, even the most clever campaign can be a waste of resources. That's why Concept keeps your ROI at the forefront from planning to development to fulfillment to analysis.
2. Best-practice know-how
The only way to consistently deliver results is to be proficient in the tools you have. That's why Concept's client's depend on our extensive experience and familiarity with innovative techniques and technologies. We have gauged thousands of campaign results and have a comprehensive understanding of resonating with High-Tech and Life Sciences audiences.
3. A proactive work ethic
We've never had a client that didn't have a full plate. Concept understands the demands placed on internal marketers, so we take initiative on moving projects forward. We don't sit on our hands waiting for you to email a logo for a project due Friday. If at all possible, we will exhaustively track down that file for you. You don't need to hold our hand to get the project done right. After all, we're professionals.
4. A holistic approach
Concept makes a point to look at your overall brand and marketing goals. We thoroughly review brand standards, review comparable projects, and familiarize ourselves with approval processes. By doing our diligence up front we are able to streamline workflow and take a load off of our clients.
"We keep our sights fixed on our client’s needs rather than expanding our repertoire in the advertising industry."
STRATEGY & PLANNING
MANAGEMENT & FULFILLMENT
Dave brings over 20 years of sales and marketing expertise in technology. His extensive technology background stems from several positions in marketing and advertising in High Tech, where he has created thousands of marketing campaigns for companies such as Bull HN, Cisco, 3Com, Oracle, VMware, SAP, CSC, HP and more.
Fun fact: in 1999, Dave helped pioneer online email marketing for Compaq Computer.
Cathy brings over 15 years of experience in marketing and research for Healthcare and Life Science companies—including HP Healtchare, Cambridge Research and Instrumentation (now a division of Perkin Elmer), ALPCO Diagnostics, Merck, and the Dana Farber Cancer Institute.
She has experience in driving market penetration for high-end technology, products and services to a wide array of specialties and disciplines.
Matthew Renda, Director of Integrated Marketing & Customer References
Matthew has more than 14 years of multi-channel marketing experience working with clients such as CSC, Fujitsu, HP and SAP; and on co-branded programs with major High-Tech providers such as AMD, Cisco, Citrix, EMC, Intel and VMware. He also has a seasoned career working with channel partners such as AdvizeX, Agilysys, Cannon Business Solutions, Lilien, Logicalis, and Melillo Consulting.
Matt brings in-depth integrated marketing expertise along with program design for product promotion, event promotion and sales enablement.
Let's put together a strategy for extending your marketing capabilities.
MEET THE ACCOUNT MANAGERS
In full disclosure, we do have a bit of an unfair advantage—our senior accounts team has all done hard time on the other side of the agency table. We know your challenges first-hand and are poised to help you overcome them.
Cathy Boutin, Director of Marketing Programs, Healthcare and Life Sciences Specialist
Dave Longval, Principal
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