John Fayad Principal
What was your "finest moment," the thing you're most
proud of?
Watching the first full-line PictureTel Catalog come off the press!
What talent do you wish you had?
I wish I could draw. I can see things but I cannot put them on paper.
What's your favorite sports team?
Boston Celtics
Own a Tropical Resort or Mountain Hideaway?
I would like to own a tropical Resort in Hawaii. I've never been there, but it has always been a dream of mine.
Travel back through time or travel to the future? Why?
Travel back to the 60's, my favorite era.
Spend the day with your favorite actor/actress or spend the day with your favorite musician? Who would it be?
Id like to spend the day with Jay Leno.
Dave Longval Principal
What can't you live without?
My family.
Do you have a method for coming up with ideas and
solutions for clients?
Listen, evaluate, brainstorm. . . never go with your first idea.
Do you have any kids?
4 plus.
What’s your favorite sports team?
NE Pats.
Own a Tropical Resort or Mountain Hideaway?
Tropical Resort. Love the sun, water and beach.
Be a professional athlete on your favorite sports team or be the coach of your favorite professional sports team?
Professional athlete. They are younger and in shape. Coaches are typically older and overweight.
Travel back through time or travel to the future? Why?
Back through time, before Al Gore invented the Internet and email. I get way too many emails and not enough personal face-to-face time with clients.
Matthew Renda New Business Development
What got you into this business in the first place?
My love of design.
What's the most important thing you've learned
about marketing?
There are so many opportunities, and so little time, you have to position your brand so it stays at the front of the consumers mind to build brand loyalty.
Do you have a method for coming up with ideas and solutions for clients?
I drill down through the levels of an idea to discover the unique qualities and focus the brand development on that.
Do you have any pets?
Yes, a big sweet Lab named Sadie.
Christine Maxwell Media Traffic/Project Manager
What got you into this business in the first place?
Timing. They say timing is every thing, I don't know who they are, but boy were they right.
What's the most important thing you've learned
about marketing?
Short and Sweet- keep your copy short and your offers sweet! Everybody likes to eat, but that doesn't mean they like to cook. Don't make your audience work too hard.
Do you have a method for coming up with ideas and solutions for clients?
Listening, my method is to listen, listen and listen some more. Typically, the client had their own solution all along, I just help them discover it.
Do you have any kids?
Yes, four teenage boys. So for me, coming to work is the equivalent to most women having a day at the spa.
Be a professional athlete on your favorite sports team or be the coach of your favorite professional sports team?
Definitely a coach because I am much more comfortable telling people what to do, where to go and when to be there. Just ask my husband and our boys.
Leap tall buildings in a single bound or morph into any object?
I would want to morph into an object. That way I could morph into a hat and ride around all day, seeing everything and everyone and yet I wouldn't feel obliged to say, "Hello" or "How do you do?" but I might get motion sickness, which in that case, I would want to be an acoustic guitar. I'm just saying, if I could.
John Robinson Senior Copywriter
Who was a big influence in your career?
Jim Bouton. Jim Bouton was a star fireball pitcher with the Yankees for about three years in the early 1960’s, then he blew out his arm and tried to make a comeback as a knuckleballer with the Seattle Pilots in 1969. The comeback was only marginally successful, but the book he wrote about it was a major bestseller and it re-defined sports journalism. I learned how to write from reading that book over and over again.
What's the most important thing you've learned about marketing?
Most of it is hooey.
What talent do you wish you had?
Anything music related.
What can't you live without?
Oxygen.
Do you have a method for coming up with ideas and
solutions for clients?
Laugh, then work backwards.
Do you have any kids
Four.
What are your plans after Direct Marketing?
Direct purchasing.
What driving career goals do you still have?
Win the New Hampshire 300.
What’s your favorite sports team?
New York Mets.
Do you have any pets?
Four dogs.
What is something that not a lot of people know about you but you WISH more people COULD know?
I’m shy.
Own a Tropical Resort or Mountain Hideaway?
Tropical resort. I like sailing, and too darned many people climb mountains seeking wisdom and I don’t have any to spare.
Be a professional athlete on your favorite sports team or be the coach of your favorite professional sports team?
See next question.
Travel back through time or travel to the future? Why?
I’d like to travel back to the early 1970’s and be #2 out of the bullpen behind Tug McGraw.
Leap tall buildings in a single bound or morph into any object?
Morph into a graphic artist.
Jon Doubleday Graphic Designer
What got you into this business in the first place?
I found myself critiquing all the bad design I saw everyday in the advertising I was distributing for the local newspaper.
What was your "finest moment," the thing you're most
proud of?
The birth of my first child, Haley.
What attracted you to Concept Communications?
Shelley, who was my former Publication Design instructor.
What talent do you wish you had?
I wish that I could juggle flaming knifes.
What can't you live without?
Bass fishing on Balch Lake.
Do you have a method for coming up with ideas and
solutions for clients?
Commuting.
Do you have any kids?
No baby goats yet, but I do have two little Curtin Climbers.
Own a Tropical Resort or Mountain Hideaway?
Tropical resort (Taking ski vacations of course).
Be a professional athlete on your favorite sports team or be the coach of your favorite professional sports team?
The superior athlete that coaches the rest of the team (and sometimes the coach too).
Travel back through time or Travel to the future? Why?
Back through time, just long enough to get the lotto numbers.
Liz Renda Junior Designer
What's the most important thing you've learned
about marketing?
So far, it's to know what the customer wants without having to ask them a million questions.
What are your plans after Direct Marketing?
After I graduate my plan is to be a project manager or creative director for a marketing firm. And even further down the road I want to start my own horseback riding facility.
Own a Tropical Resort or Mountain Hideaway?
If I could own a tropical resort on an island mountain, like in Indonesia, that would be even cooler.
Spend the day with your favorite actor/actress or spend the day with your favorite musician? Who would it be?
Spend the day with my favorite actor, Johnny Depp.
Leap tall buildings in a single bound or morph into any object?
Definitely morph into any object then I could morph into a flying object and fly over tall buildings morphing is clearly the superior power.
Dawn Longval Controller
What got you into this business in the first place?
As Concept Communications began to grow, there was a need to track information using an accounting package and to have someone with experience to run it. My CPA license and accounting background came in handy!
What was your "finest moment," the thing you're most
proud of?
When I passed all 4 parts of the CPA exam in one sitting!
What attracted you to Concept Communications?
The people!
Own a Tropical Resort or Mountain Hideaway?
Own a Tropical Resort. I love the warm weather, so that would definitely be my choice.
Travel back through time or Travel to the future? Why?
Travel to the future so I could see what path my children take.
Star in a comedy or Star in an action/adventure?
Star in a comedy so I could cause people to laugh.